Social Media Manager

Position: Social Media Manager
Company: Little Sesame
Location: Virtual; Ideally proximity to Washington, DC
Direct Report: Marketing Manager

Little Sesame is a fast-growing consumer packaged goods company that is building the future of the hummus category. Join a hard working, ambitious, fun-loving team as we work to bring restaurant quality food into people homes while investing in regenerative agriculture so we leave the planet better than we found it. We’re building our leadership team to support our next phase of growth as we scale into a national brand. 

Overview

We are seeking a creative and dynamic Social Media Manager to join our growing team. This role is perfect for someone who is passionate about content creation, community building, and social platforms. The Social Media Manager will lead our Instagram and TikTok efforts, crafting content that captures the essence of Little Sesame, working closely with our Marketing Manager to brief content that needs to be outsourced, and owning the execution of all social media activities—from posting and writing captions to monitoring comments, DMs, and overall engagement metrics. The Social Media Manager will play a pivotal role in shaping our brand's identity, expanding our reach, and creating lasting relationships with customers, influencers, organizations and other stakeholders.

Responsibilities

Content Creation & Curation

• Develop and execute a content strategy for Instagram and TikTok that aligns with Little Sesame’s brand ethos.

• Create original content where needed, including photos, videos, and graphics that highlight our products, events, and community.

• Collaborate with the Marketing Manager to brief external creators, designers and agencies on any outsourced content needs.

• Lead the creative vision for our social accounts, consistently developing innovative and unique content ideas that distinguish us from other CPG brands.

• Maintain a balance between humor, education, and product forward concepts that engage and excite. 

Community Management

• Own the day-to-day execution of posting across Instagram and TikTok.

• Write engaging, on-brand captions that resonate with our audience and define our brand voice on social media platforms.

• Monitor comments, direct messages, and overall engagement, ensuring a positive and active community presence.

• Respond to customer inquiries and comments in a timely and professional manner.

Influencer & Brand Partnerships

• Engage with relevant brands, influencers, and creators to ensure our presence in conversations involving hummus.

• Identify potential partners for cross-company collaborations and strategize with the Marketing Manager on impactful campaigns aimed at driving retail traffic.

• Maintain and manage the influencer and brand CRM

Performance Tracking & Reporting

• Track, analyze, and report on social media performance metrics to inform strategy and improve engagement.

• Stay up-to-date with the latest social media trends, tools, and best practices, incorporating them into our strategy.

• Ensure that social amplifies broader marketing efforts and ladders up to corporate goals and objectives; driving traffic to retail metric is a priority

Qualifications

• Proven experience as a Social Media Manager or similar role, with a strong portfolio of work on Instagram and TikTok.
• Excellent visual storytelling skills, with a keen eye for design and photography.
• Strong copywriting skills, with the ability to craft compelling and on-brand captions.
• Experience with social media analytics tools and the ability to translate data into actionable insights.
• Passion for food, community, and creating content that makes people smile.
• Must be based on the East Coast and ideally within driving distance of Washington D.C. for occasional in-person meetings and content creation sessions with our founders and at our factory.

Benefits

• Salary range is $68,000 - $76,000, plus opportunities for performance based bonuses 
• Stipend for health insurance & cell phone
• Flexible vacation policy 
• Up to 12 weeks of paid family leave
• Opportunity for career growth and development in a fast-paced, dynamic environment.